2022 Social Trends



It comes as no surprise that with a new year comes new social media trends. But hey, don’t worry—we’ll equip you with everything you need to know so you can jump on these 2022 social trends and grow your business this new year. 

Here are six 2022 social trends we expect to see this year. 

1. Graphic Design

It seems as though when Reels rolled out, the entire Instagram aesthetic changed. With less of a focus on beautifully perfected feeds, Reels shifted focus to authenticity and behind the scenes footage. While authentic content and BTS is here to stay, we sense a shift in the need to take back control over the aesthetic of our feeds—but in a different way. 

Professional photography still has its place in between video content and graphics, but there will be an increase in quality graphic design this year. Here are a few styles and designs you can expect to see:

  • Sticker elements
  • Curvy, wavy text
  • Clean, thin lines
  • Rounded corners
  • 70s retro elements

Whatever your style may be, it’s going to be important to understand your branding inside and out so you can effectively roll out more graphics this year.

2. Video Content

Video content ruled 2021 and it will continue to remain king. Reels will continue to grow, but we certainly won’t be surprised when new trends and features roll out. Our advice for 2022? Be adaptable and flexible. Be ready to learn, change and grow in order to roll with new and improved video content. 

3. Social Commerce

By allowing in-app shopping, social platforms have truly streamlined the buying process. Making it faster than ever to convert, in-app purchases lower the chances of losing a potential customer in the conversion funnel. 

We imagine ecommerce will grow in 2022. We can expect to see a native affiliate tool that will allow creators to discover new products available on checkout, share with their followers and earn commissions for the purchases they drive—all within Instagram. 

If you’re not taking advantage of social commerce yet, it’s time to get on board and use this tool to grow. 

4. Influencer Marketing

Influencer marketing continues to rise into the new year, and we expect to see many new social media features that support this industry. Brands will continue to depend on influencers to tap into niche audiences through engaging content. 

The smartest brands in 2022 will partner with influencers to simplify content creation, build brand awareness, and engage with new communities. 

5. Diversification Across Platforms

This year we learned just how important it is that content be tailored to each unique social platform. For example, what works well on TikTok may not work so well on LinkedIn. All the more reason to have a clear and unique social media strategy to ensure you’re making the most of the platforms you’re currently present on. 

6. New Engagement Opportunities

Have you noticed all of the new and amazing engagement stickers on Instagram stories? And you can even reply to comments with a Reel. We can be sure to expect new and exciting engagement features that provide new ways to connect with our audiences. 

Let your focus in 2022 be to take advantage of all these engagement opportunities to let the Instagram algorithm know that your content resonates with users. 

Ready to make the most of social media this year? Start by becoming aware of these new and potential 2022 social trends, and reach out to us to see how a clear social media strategy can grow your business this year. 

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