Building a Community on Instagram: 7 Strategies for Engaged Followers



Ready to build a strong and engaged community on Instagram?! Let’s dive in.

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Creating a strong and engaged community on Instagram is essential for building a loyal following and fostering meaningful connections. In this blog post, we’ll dive into seven proven strategies that will help you build an active and engaged audience on Instagram. From effective communication to showcasing your brand values, we’ll explore the key elements that contribute to a thriving Instagram community.

Why is it so important to build a community on Instagram? While the relational aspect is a bonus, having a strong community is essential for growing your customer base. Whether you sell products or services, the community has to be intact before conversions can take place.

1. Simplify Communication & Be Authentic

woman smiling typing on computer to community on Instagram

Learn how to make it easy for your followers to connect with you by providing clear calls-to-action, promptly responding to DMs, and maintaining an authentic voice—actually sound like yourself! Discover the power of personal engagement and how genuine interactions can strengthen your relationship with your audience.

If you are the face of your brand, take the time to actually respond yourself. This will really make a lasting impact on your followers as nowadays many influencers have assistants to help with responding to DMs.

Just be you and carve out time in your schedule for responding to messages and comments.

2. Embrace Personalization & Behind-The-Scenes Content

Uncover the impact of sharing the faces behind your brand and inviting your followers into your personal life. Whether you’re an individual brand or a business, learn how to leverage behind-the-scenes content to humanize your brand and forge deeper connections.

Don’t shy away from getting personal. Share the story of your brand, why you do what you do, the challenges you face, and what your hopes and dreams are. Invite people into your daily life!

Read: From Scrolling to Staying: Techniques for Holding Your Audience’s Attention on Instagram

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3. Showcase Your Brand Values

Be clear about who you are as a brand by defining and communicating your brand values on Instagram. Aligning your content with your values helps attract like-minded followers who will remain loyal and become lifelong customers.

Avoid any ambiguity about what you stand for as a brand. Make it clear who you are and who you are not. This is the most important component to narrowing in on that niche community that you are after.

4. Seek Feedback from Your Audience

Use the community you already have and actively seek their feedback. Learning what they like and don’t like and what they hope to see more of will help you find even more loyal followers like them. Use your captions and interactive features like Question stickers and Polls on your Stories to learn your followers’ preferences. Then, shape your content accordingly!

You already have engaged followers at your fingertips! Use that to your advantage to grow your community even further.

5. Invite Followers to Create User-Generated Content

Involve your current community in your content creation process through user-generated content (UGC). When you showcase their posts on your feed, they will feel like real VIPs! This is a great way to make those followers who have been with you since day one feel valued and recognized. Besides, nothing compares to the raw, authentic, and relatable feel of UGC.

Read: Building a Thriving Community: Harnessing the Power of User-Generated Content

woman going live to connect with community on Instagram with laptop and wine

6. Go Live & Connect in Real Time

Embrace the authenticity and real-time interaction of Instagram Live. Leverage live videos for Q&A sessions, workshops, and other engaging activities, allowing your followers to connect with you on a deeper level.

7. Give Back & Reward Loyalty

Learn how to show appreciation to your community by offering loyalty programs, giveaways, discounts, and supporting social causes aligned with your brand values. Explore the power of Instagram Checkout to provide exclusive products and experiences that make your followers feel special.

Building an engaged Instagram community takes time, effort, and a genuine commitment to nurturing relationships. By implementing these seven strategies, you’ll create a thriving community that not only supports your brand but also becomes an integral part of it.

Get ready to foster meaningful connections, spark conversations, and cultivate a loyal and engaged following on Instagram.

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