Insider Secrets to Styling for Photoshoots



At Southern Social, we’ve had the pleasure of styling numerous models, clients, and our very own team for a multitude of branded photoshoots.

two girls in pajamas holding red wine glasses in bed

We’ve honed our expertise in creating visually captivating images that truly embody the essence of a brand. Today, we’re excited to share some insider secrets on how to achieve picture-perfect styling for your next photoshoot.

Preparation is Key

Behind every captivating photoshoot lies a carefully orchestrated dance of creativity and preparation. To achieve those picture-perfect moments that effortlessly embody your brand’s essence, meticulous planning is the secret ingredient. In this section, we unravel the key steps to ensure your styling journey starts on the right foot. Let’s delve into the art of preparation, where mood boards, model choices, location selection, and more pave the way to visual storytelling brilliance.

1. Create a Mood Board

Before diving into the nitty-gritty of styling, start by creating a mood board. This visual collage will serve as the guiding inspiration for the photoshoot. Include images that reflect the desired aesthetics, colors, and overall vibe of the shoot. A well-crafted mood board ensures that everyone involved is on the same page and helps streamline the creative process.

happy woman in a bohemian indoor swing

Read: What to Wear For Your Brand Photoshoot

2. Choose Your Models

Selecting the right models is crucial in conveying your brand’s message effectively. Look for models whose style and personality align with the brand image you want to portray. Diverse representation is also essential to create an inclusive and relatable photoshoot.

3. Book Your Photographer

Hiring a skilled photographer who understands your brand’s vision is essential. A talented photographer will capture the essence of your styling and bring your vision to life through stunning images.

4. Determine Makeup & Hair

Work closely with makeup artists and hairstylists to craft looks that complement your styling and brand identity. Ensure that the makeup and hairstyles seamlessly match the mood board and enhance the overall aesthetic.

smiling woman in robe eating pizza with glass of champagne

5. Choose Location & Backdrops

Selecting the right location and backdrops can significantly impact the visual storytelling of your photoshoot. Whether it’s an urban setting, a lush natural landscape, or an aesthetically appealing studio backdrop, choose locations that enhance the brand narrative.

Read: 8 Ideas for a Summer Lifestyle Photoshoot

6. Pack Your Props

Props add depth and character to your photos. Whether it’s showcasing your brand’s products, incorporating relevant accessories, or using creative elements to elevate the scene, packing a well-curated selection of props is essential.

The Big Day: Executing Your Vision

Welcome to the big day—the moment your styling vision comes to life in all its splendor. As the camera prepares to capture the magic you’ve meticulously orchestrated, it’s time to put your styling prowess into action. In this section, we’ll guide you through the final steps to ensure every detail is picture-perfect. From referencing your mood board to having a trusty styling kit on hand, we’ll empower you with the insider secrets to make your photoshoot shine brighter than ever. Get ready to see your vision transform into reality before your very eyes!

smiling blonde woman in all neutral posing

1. Reference Your Mood Board

Once the photoshoot day arrives, reference your mood board as your guiding light. Ensure that your styling choices, color schemes, and poses align with the visual direction you set earlier. Consistency is key to telling a cohesive brand story.

2. Have a Styling Kit On Hand

A well-prepared styling kit can be a lifesaver during photoshoots. Fill it with essential items like safety pins, bobby pins, fastening pins, snap clips, alligator clips, binder clips, fashion scissors, suede brushes, and tapes like duct tape, cellophane tape, masking tape, and double-sided tapes. These tools will allow you to make last-minute adjustments and ensure that everything looks picture-perfect.

Read: 5 Summer Fashion Looks to Inspire Your Brand Photoshoot

3. Embrace Creativity & Flexibility

While sticking to your initial vision is essential, don’t be afraid to experiment and adapt during the photoshoot. Sometimes, the best shots come from spontaneous and creative decisions made on the spot.

smiling woman taking selfie holding laptop

4. Pay Attention to Details

Focus on the little details that can make a big difference. Ensure that clothing is wrinkle-free, accessories are polished, and hair and makeup are immaculate. Small adjustments can elevate the overall quality of your photos.

By following these insider secrets and paying attention to every detail, you’ll be well on your way to achieving stunning and impactful photoshoot styling. Remember, styling is an art that requires both creativity and precision, so embrace the process and let your brand’s unique personality shine through every frame. Happy styling!

Need help planning your summer content? Check out our complete checklist!

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