You’ve heard it over and over by now—but you’ve got to be on your stories daily! While this probably comes as no surprise, we realize that there are some understandable barriers that get in the way of posting at least one Instagram story daily. 

Even though stories are more casual than posts, there still seems to be a bit of pressure that holds people back from posting on their stories regularly. The good news is, you don’t have to be perfect. Your Instagram story is a place to be yourself, and they require less time and effort than making Reels. In fact, you can share just about anything on your stories as long as it is entertaining, informative or inspirational. 

To make it easier for you, we’ve put together a guide of the top 10 Instagram story worthy moments you should be capturing.

1. Product Reveal

Before you open the next box you receive in the mail, whether it is a product you created or one that you sell to your clients, capture it on your story. People love watching other people open gifts, and in the same way, people love watching what fun products you’re excited to open too! Not only is this an entertaining story idea, but it’s an easy way to promote your products too. 

2. New Service

Offering a new service to your clients? Whether it’s a new service or a new feature for your community, announce it on your stories. You can do this by showing a client receiving the service, you can talk directly to the camera about the service or feature, or you can take a video of you scrolling on your website where clients can access this exciting new offering!

3. Behind The Scenes

People love to see your personality come out and shine. While it’s important to be professional, you never want to be cold or boring. Capture those moments when your team is laughing, making their morning cup of coffee, or celebrating at the end of a long week. The more you get those fun behind the scenes moments of your team, the more likely people are going to engage with your content and be committed clients. 

4. Photo Shoots

At your next photo shoot, capture your team behind the scenes. Share the team posing, getting styled and having fun. This is a special moment you want to capture because it shows a bit of professionality that conveys legitimacy. People like to see the brands and businesses they follow taking themselves seriously and caring for their brand image. Go ahead, impress them!

5. Happy Clients

No matter what business you’re in, client testimonials are key. Testimonials can make or break your business, so it’s important to capture as much client success as possible. If you’re a salon, take a short video for your story of your client’s hair when it’s done. If you’re a spa or dental office, you can share some content of your clients happy after their services. For bonus points, ask your client to briefly share how their experience was on a quick story!

6. You—Thinking Out Loud

We call this “the ramble”. Before you scroll on to the next story-worthy moment, hear this—people want to hear what you’ve got to say, especially if you’re an expert in your industry or an owner of a business. If you feel uncomfortable talking in front of the camera, practice, practice, practice. Even the most successful influencers on Instagram felt awkward when they first got on camera. Whenever you have a bit of wisdom to share, hop on your stories and chat with your followers. They’ll love it!

7. Hacks & How-Tos

If you’re teaching a co-worker or a client a fun trick or hack in your industry, capture it on your Instagram story too! Any chance you get to educate your followers will boost your engagement and build trust and loyalty. As you head into each week, think about different ways you could teach a mini lesson on your stories.

8. New Content

New blog post? New video? Every single time you publish something new on any medium, be sure to post it on your stories too. This is one of the easiest ways to be on your stories regularly. You can share your Instagram posts to your stories too. Use a fun “link in bio” GIF and make sure your link is always leading to the content you’re sharing. 

9. What Makes You Laugh

In other words, share those funny moments or your team’s unique humor. This is what makes you human and relatable, and people will love you for it. If something makes you laugh or you have a funny moment to share, chat about it on your stories. Anything that makes you smile throughout your day is something we guarantee will make your audience smile too.

10. In A Nutshell, Everything

As we mentioned earlier, stories are meant to be easy and fun. If you’re over-thinking and second-guessing your stories every time you go to post, it’s time to let go of that perfectionism a little. Keep your stories authentic and simply share what you like and what makes you happy or inspired, and your followers will be entertained too.

After all, posting regularly on your stories will keep your profile at the top of your followers’ feeds, so it’s crucial that you are on your stories daily—even if they’re not perfect.