When it comes to skincare, Karee Hays Esthetics is the gold standard. Known for delivering results-driven treatments and expertly curated skincare products, Karee Hays and her team have built a loyal following that trusts her expertise. At Southern Social, we ensure her online presence reflects the same level of credibility and innovation that clients experience in her clinic.

Strategic Content Planning for Karee Hays Esthetics

A well-planned social media strategy is essential to maintaining Karee Hays’ influence in the esthetics industry. We focus on an approach that balances educational, expert-driven content with engagement strategies that drive website taps and shopping experiences.

Our Monthly Content Strategy

• Two high-quality video posts per week featuring educational content, expert skincare insights, or giveaways to keep the audience engaged and informed.
• Daily story engagement strategies designed to increase profile visits, website clicks, and overall interaction with the brand. These include polls, Q&A sessions, interactive skincare quizzes, and behind-the-scenes looks at treatments and product launches.

With this mix of expert-led content and interactive story engagement, we ensure Karee Hays Esthetics maintains its status as a trusted leader in skincare while driving sales and client inquiries.

Why Video is the Driving Force in Skincare Marketing

At Southern Social, we prioritize video content in an 80/20 ratio, meaning 80% of Karee Hays’ social media content is video-based, while the remaining 20% consists of static graphics and product highlights.

Video allows us to educate and engage in a way that still images simply can’t. We focus on dynamic storytelling that showcases:

• Step-by-step skincare routines to teach followers proper product application.
• Before and after transformations that highlight the effectiveness of Karee’s treatments.
• Behind-the-scenes footage from the clinic to build brand trust and transparency.
• Expert Q&As featuring Karee discussing trending skincare topics.

Pro Tip: The most successful esthetics content shows the process and results in a quick, engaging format. The more your audience can visualize what a treatment or product can do for them, the more likely they are to book or purchase.

What’s Trending in Esthetics Right Now?

Skincare trends change constantly, and we keep Karee Hays ahead of the curve by incorporating the latest industry movements into her content strategy.

• Skin Cycling – Educating audiences on the benefits of rotating active ingredients for better skin health.
• Glass Skin and Dewy Finishes – Showcasing radiant, hydrated skin transformations using Karee’s treatments and products.
• Dermaplaning and Laser Treatments – Highlighting popular in-clinic treatments and their benefits.
• SPF Year-Round – Reinforcing the importance of sun protection every season.
• Minimalist Skincare Routines – Featuring simple yet effective regimens using KH’s best-selling products.
• Skincare for Every Age – Custom routines tailored to different age groups.

By integrating these trends into Karee’s social media content, we ensure her brand stays relevant, informative, and engaging for both loyal clients and new followers.

Results Since Taking Over Karee Hays Esthetics’ Social Media

Since partnering with Karee Hays Esthetics, our strategy has delivered measurable success:

• Engagement has increased by 70% in just 60 days.
• Monthly engagement rate remains between 5-7%, exceeding industry standards.
• Overall profile activity is up 258%, meaning more people are interacting with the content and taking action.
• Visits to Karee Hays’ local business address are up 12.1%, driving more in-person traffic to the clinic.

By combining a data-driven approach with trend-focused, engaging content, we have successfully increased Karee Hays’ visibility, strengthened customer relationships, and amplified sales opportunities.

The Future of Karee Hays Esthetics on Social Media

At Southern Social, our partnership with Karee Hays Esthetics is about more than just posting content—it’s about creating a long-term strategy that builds trust, educates consumers, and drives real business growth.

If you’re a beauty, wellness, or lifestyle brand looking to build a high-impact social media presence, let’s chat. Consistency is key to both skincare and marketing success, and we’re here to help you achieve it.

🔗 Follow Karee Hays Esthetics: kareehays.com
📍 Learn more about Southern Social’s expert marketing strategies: @southernsocial