Your Instagram bio is the first thing people see when they visit your feed, and it has a lot to do with whether or not someone is going to follow you and if they’re going to find value in your content. It’s crucial to make a great first impression with your Instagram bio! To help you, we’ve gathered our top tips for perfecting your Instagram bio.

Before diving into our tips, keep in mind that you want to clarify what it is you do and offer, while also letting your personality set you apart, and of course, catching users’ attention right away. Whew! We know it’s a lot to accomplish with so few characters, but you’ve got this. 

Here are our 7 tips to make a great first impression with your Instagram bio.

1. Your Profile Pic Says It All

Your profile pic is the most important component to master first. After all, Instagram is a photo-driven platform. It’s only natural that users want to see a high quality photo that reflects your brand well too. 

Showcase your best self, using a high quality portrait. Businesses can use a high resolution image of their logo. Most importantly, ask yourself, “Does this profile pic reflect my brand and attract my target audience?”

2. Nail Your Niche

Nailing your niche doesn’t just mean saying you’re a yoga teacher if you teach yoga. It’s about sharing your “why.” You could be a yoga teacher that empowers all bodies to feel confident on the mat. Essentially, your Instagram bio should be your mission statement. You’ll want to specifically include who you are and what problem you solve, being as niche and specific as possible. 

The more direct and clear you get on what you do, the more high-quality followers you’ll receive. 

3. Know Your Keywords

If your profile name is your actual name, consider filling out the “name” field in your bio with something that clearly defines what you do. For example, you could put “Body Positive Influencer” in the name field, and still have your name as the Instagram account name.

Think of what people would search to find you. Whatever that may be, put it in the “name” field, even if you put it after your name. 

4. Liven It Up With Emojis

In order to make your profile stand out, use emojis that reflect your brand image to liven it up a bit. Use emojis that tell a bit about who you are and what you do. Every brand, influencer, and business should know what emojis are in alignment with their branding, and which ones to never use. 

5. Brand Your Highlights

Have you admired those profiles that have beautifully organized and branded highlights? Do the same for your brand! This is one of those tips that will instantly transform the look and feel of your profile. 

Use an app like Canva to create on-brand logos for each of your highlights. Your highlights are just another place that you can help users quickly understand what your profile is all about. 

6. Make It Easy To Contact You

Even though users can message you directly on Instagram, you should always include your email address in your bio. Add it to your profile so that an “email” button appears, and it helps to add it to your bio too in order to make it as easy as possible for potential partners or customers to reach out to you.

7. Offer A Gift

Whether you’re a business or an influencer, you know the importance of gaining new subscribers to build a list of loyal followers and customers. In order to gain new subscribers, you may offer a freebie or a discount code as a thank you for signing up for your newsletter. Whatever your special gift may be, share it in your bio to entice new users!