As a direct seller, the most effective way you can stay in contact with your best customers and keep them happy is to launch your own direct sales Facebook group. Building this community will be essential for ensuring you stay their go-to girl. Like every platform and social media tool, there is an algorithm, and there are some best practices you can follow to boost engagement. 

Here are 7 best practices to skyrocket your Facebook group.

1. Have Authentic Conversations

Before you even think about selling, you have to start having authentic conversations. Make building real connections your top priority for every single post, and you won’t suffer from poor engagement. 

2. Remember, It’s Not About The Numbers

Having 50 loyal and engaged customers is better than having 500 inactive people in your group. Don’t fixate on the number of people in your Facebook group, but instead, make sure you get to know everyone in your smaller group. Make each individual person feel special, known, and taken care of. 

3. Use Personal Branding

In the same way you use the same filter on every photo on Instagram, and the same fonts on your website, you want to make sure your Facebook group is branded to fit your overall business theme and style. And most importantly, you want to make sure your branding reflects your authentic personality! 

4. Believe In Your Products

Your customers are buying you, not your products. They trust you, believe in what you stand for, and they love your personality. So when you post about your products, make sure you show yourself talking—share videos and host live Q&As. Share your transformation story and before/after photos. When your customers see how much you believe in what you’re selling, then they will too.

5. Avoid Salesy & Spammy Talk

Every piece of content you share to your group should be educating, entertaining, or inspiring. “Buy 5 get 1 free” isn’t one of those things. Remember to sell you—your customers will never buy products from you if you don’t stand out from the enormous crowd of people trying to sell to them. Think outside the box when it comes to selling your personal brand. Share tips, how-tos, and funny videos.

6. Go Live

The best way to connect with your customers is to communicate with them face to face. If you’re nervous to be on camera, it’s good to simply get one under your belt and trust that with each time it’ll get easier and easier. Going live on Facebook is crucial to become more connected with your customers, to build loyalty, and to eventually earn more sales. The best part is that even after your live video, the recording will stay on your feed and continue to be watched by anyone who didn’t show up at the time of the recording. You don’t have to worry about how many people are actually live with you, because the video itself will perform well on your page afterwards. Try making this a weekly thing that your customers can look forward to!

7. Always Use A Call To Action

This is one of the most important practices for social media across the board, but especially important in your Facebook group. Make sure you always include questions for your customers in every single post. Ask your customers for their opinions, ask them for help, and tell them something specific to share in the comments. This is the most important way to increase engagement in your group.

Implement these 7 best practices into your direct sales Facebook group, and you will be on your way to building a strong, loyal community of customers!