The best way to get more clients through your door is to showcase your work consistently. After all, your page is your portfolio. This is why it’s so important to learn how to take hair photos for Instagram.
While sharing content about what services you offer is beneficial for understanding what makes your salon unique, potential clients really want to browse through the hair you’ve colored, cut and styled to see if there is a stylist that can make their hair dreams come true.
Boost your clientele by filling your Instagram grid with hair photos of clients you’ve worked with. This guide will equip you with the best tips for taking hair photos in your salon with your phone. Essentially, we’ll give you all the tools you need to snap a quick pick of your client’s hair with little effort and remarkable results.
Ready to take stunning hair photos? Here’s what you need to know on how to take hair photos for Instagram.
1. Go Outside For The Best Lighting
Good lighting will make or break your photo. Capturing natural light will show the true colors of the hair rather than relying on indoor or salon lighting. Make sure the light is coming from behind you as you take the pic—this will really show the dimension in the hair color and style.
If you feel like getting creative and really taking your Instagram up a notch, take a 1-2 second video of your client brushing through curls. Get creative! Just remember videos need a cover photo, so make sure you have a few photo options of the hair to keep your grid flawless.
2. Make Sure The Finished Look Is Perfect
A lot can happen from the moment you say the hair is done and you make your way outside for a quick pic. Tame flyaways, brush away frizz and style any strands of hair that got misplaced. Take this brief moment to make sure the hair is perfect, and then snap away!
3. Know Your Poses
Not every client will be a natural at posing, so it’s important to have some poses in mind to give direction. Find your own favorite hair accounts and save any photos in a folder on Instagram that you can use for posing inspiration later. If you are still not sure how to direct or find the perfect pose, practice with another stylist or friend until you feel like you’ve got the hang of it!
4. Clean Up The Background
The more the simple the background the better. Finding a favorite wall to shoot in front of that matches the aesthetic of your salon and Instagram grid is a great idea and makes for quick and easy photo shoots. However, you can always use portrait mode or an app like FaceTune2 to blur out the background a bit.
5. Take As Many Photos As You Can
Getting lots of photos doesn’t have to take a lot of time. Snap quickly and get as many photos as you can of just one client. Take different angles and play with the hair a bit while you capture a library of photos. One client’s hair can give you a handful of photos to use on your Instagram grid.
6. Make Time For It
It’s worth it to block out 15 minutes on your calendar after every client to give you peace of mind as you take photos. Remember, one client photo can get you 5 new clients through the door. Social media is where most stylists get their clients from, so you want to take advantage of this free place to showcase your portfolio.
7. Use Products To Enhance The Hair
To capture great photos of hair texture and color add a bit of shine! A shine spray mist on finished hair will enhance the color and style on the finished look.
We know stylists are the experts when it comes to hair products, but be careful not to use too much product for styling to avoid oily spots that may show up on camera.
