If there’s one thing we’ve all learned over the past couple years, it’s how important being on social media is. Whether or not you have a brick and mortar, every business ought to be on social media to grow, expand, and build a strong online community. 

In fact, a survey conducted by Adobe and Wakefield Research found that 61% of female small business owners say their business’s online presence is more important than their physical location. Yet 56% of solopreneurs rate their business’s digital presence and social media marketing as either fair or poor. Furthermore, 83% of solopreneurs reported that creative design will stand out and drive their business to be more successful, but they lack the time, tools, and training to get it done. 

While you may just be figuring out how to show up consistently on social media, we’re here to help you upgrade your social strategy with new tools that will take your social presence to the next level. These tools aren’t meant to add more to your plate—they’re meant to streamline the digital side of your business, and of course make the entire social experience more fun! 

1. Cohesive Branding

No matter what type of business you have, your social media content must all be on brand and consistent in style. Even if your photos are amazing and your copy is captivating, a brand without any continuity can leave consumers feeling lost and uninterested. If everything you post follows your brand guidelines, then people will easily identify your content and get pulled in. 

2. Streamline Your Workflow

Speaking of cohesive branding, you will save yourself a lot of time if you use the same templates for your graphics on social. If your branding is cohesive, you already have your colors, formatting, and text figured out. Create templates for a handful of graphics that you can customize and use over and over again.  

3. Create Vibrant Graphics

While posting photos of your products may have worked in the past, what matters most today are eye-catching graphics. As we mentioned above, using templates to streamline the process of creating graphics will be important in making your workflow efficient. 

How do you make your graphics stand out? Think of your graphics as a storefront to your business—they should reflect your brand. Determine 5 or fewer colors to use from one graphic to the next. When you’re creating graphics with text, don’t be afraid of white space. Most importantly, make them fun, but not too busy!

4. Communicate Clearly

Whether you’re communicating with your own team or with your followers, speaking clearly is imperative. When rolling out a campaign with your team, it’s important to define your goals and make sure everyone understands them. There’s nothing worse than launching a campaign when everyone is on a different page. When it comes to collaboration, over communicate. 

When speaking to your followers, it should be crystal clear who you are and what you do. Make sure through your campaigns and your daily posting that you are reflecting your mission and purpose in everything you create. 

5. Outsource Your Social Media

At the end of the day, if social media is too much to add to your plate while running your business, then you can always delegate your social media to experts who are dedicated and passionate about helping you grow your brand and getting the results you want. 

Explore our packages and learn how we help our clients thrive on social media, by checking out this page.