Video content remains the undisputed leader in the social media realm, and as we shift gears into Q2, Q3, and Q4 of 2023, it’s essential to refine your social media strategy to ride the wave of this prevailing trend. It’s time to reassess and recalibrate your plans for platforms like Instagram and TikTok, with an eye on enhancing growth and engagement.
One question that frequently pops up is the future of Instagram. While it’s true that younger demographics are gravitating towards TikTok, Instagram, with over a billion monthly active users, continues to be a powerhouse. The platform’s consistent unveiling of new features catering to creators substantiates its relevance in 2023.
Looking forward, here are some strategies to upgrade your social media game:
Embrace Authenticity Over Trends
The trend-following approach dominated 2022. However, for the remaining quarters of 2023, concentrate more on creating unique and original content. Utilize trending themes that resonate with your brand, but don’t make them the foundation of your social strategy. A personalized narrative accompanying a trendy audio track will help distinguish your content, reducing chances of duplication and boosting visibility.
Vlog Your Journey
As vlogging remains in vogue, it’s time to integrate long-form vlogs and casual storytelling into your social strategy. Establish your brand as a knowledgeable authority in your industry’s niche topics while keeping the narrative engaging with interesting video edits and transitions. Shun repetitive edits.
Leverage User-Generated Content (UGC)
With a whopping 80% of consumers in 2021 claiming UGC heavily influences their buying decisions, incorporating this into your strategy is a must. Build strategies around collecting UGC and cultivating relationships with its creators. For a more authentic appeal, consider developing organic content in-house that echoes UGC.
Keywords are Key
With a significant chunk of Gen Z utilizing Instagram and TikTok for search over Google, keyword optimization is crucial. As part of your social strategy, brainstorm a list of keywords that align with your brand vision and create content around them. Incorporate these keywords within your video text and captions for higher discoverability.
Offer Exclusive Content Through Subscriptions
Capitalize on Instagram’s Subscriptions feature to foster stronger relationships with your audience while monetizing your content. This feature allows you to share exclusive posts, stories, reels, badges, group chats, and more with your most engaged followers. Activate the subscription button on your profile and set a price for the premium content.
When investing in your social media strategy for the rest of 2023, remember the power of originality and authenticity. Prioritize keyword usage for higher visibility and offer exclusive subscription-based content to establish deeper connections with your audience. These tactics will pay dividends, setting the stage for increased growth and engagement on your social media platforms.
Are you on TikTok yet? Read: Is Your Business Taking Advantage of TikTok?