8 Ideas for a Summer Lifestyle Photoshoot



Summer is the perfect time to infuse your brand with a fresh burst of creativity and capture the essence of the season through a vibrant summer lifestyle photoshoot.

woman smiling posing for a summer lifestyle photoshoot at the fair holding a funnel cake

From poolside fun to beach adventures and everything in between, these 8 ideas will inspire you to create captivating images that showcase your brand’s personality and embrace the joy of summer.

But first, don’t forget to try one of these facials to prep your skin for summer!

Pool Day

woman posing for brand photoshoot at the pool with beauty products and a sun hat

Dive into the refreshing world of summer by capturing the vibrant energy of a pool day. With bright swimsuits, colorful inflatables, and sun-kissed smiles, create a playful atmosphere that embodies the carefree spirit of the season.

Summer Cocktails

bright orange summer cocktail with pink hibiscus flower

Quench your audience’s thirst with captivating images of summer cocktails. From fruity concoctions to refreshing mocktails, showcase the artistry of mixology and evoke the relaxed vibe of long, warm evenings spent sipping delicious beverages.

Bright & Airy Indoors with Houseplants

woman standing with coffee mug in bright and airy room with houseplants

Bring the outdoors in by incorporating houseplants into your photoshoot. Set against a clean, white backdrop, let the lush greenery and natural light create an inviting atmosphere that exudes freshness and tranquility.

On the Beach

woman posing for a summer lifestyle photoshoot on the beach in a floral dress

Capture the breathtaking beauty of the beach, with its endless horizons and sandy shores. Whether it’s sunbathing, playing beach games, or enjoying a sunset picnic, embrace the natural elements and the carefree vibe of coastal living.

Find all your vacation wardrobe inspiration in our recent post: Resort Wear: Stylish Outfits for Vacation or Staycation.

Dining Al Freso

tray of brightly colored tacos with a margarita

Embrace the joy of al fresco dining by showcasing vibrant table settings, delicious food, and a convivial atmosphere. From backyard barbecues to elegant garden soirées, let the images transport your audience to a world of delicious summer feasts.

A Day at the Fair

woman posing for summer lifestyle photoshoot at the fair holding a beverage

Step right up and capture the whimsical charm of a summer fair. From colorful carnival rides to cotton candy and balloons, evoke a sense of nostalgia and childlike wonder in your photoshoot, creating images that bring smiles to your audience’s faces.

Outdoor Fitness

woman stretching on beach in workout clothes

Motivate your audience to embrace an active summer lifestyle by featuring outdoor fitness activities in your photoshoot. Whether it’s yoga on the beach, cycling through scenic trails, or practicing outdoor workouts, inspire others to stay active and embrace the natural beauty of their surroundings.

Summer Night Out

woman posing for summer lifestyle photoshoot on tropical resort patio

Embrace the enchanting allure of golden hour and capture the romantic energy of evening lights. From rooftop cocktails to outdoor concerts, showcase the excitement and sense of adventure that comes alive as the sun begins to set.

Need more summer outfit inspiration? Check out these 5 Summer Fashion Looks to Inspire Your Brand Photoshoot.

Ready to bring your brand to life with a summer lifestyle photoshoot? Grab your camera, gather your team, and don your favorite summer outfits as you embark on a creative journey to capture the essence of the season.

With these 8 ideas as your inspiration, let your imagination run wild and create stunning images that engage and captivate your audience. It’s time to celebrate the beauty and joy of summer through the lens of your brand.

Happy shooting!

Looking for more summer content ideas? Check out our complete Summer Content Checklist.

Don’t forget to pack your summer beauty essentials for your long photoshoot day!

Fashion + Beauty



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